Riches in the Niches
December 08, 2024
Here’s a philosophical question for business leaders.
Are you trying to have something for everyone, or be everything to someone?
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The saying is true: the riches are in the niches.
So, to generate sales that maximize profit, focus on perfecting:
One product.
One avatar.
One platform.
Continually optimize one single product, aimed at one singular ideal client profile, sold through one specific platform.
Alex Hormozi recommends focusing on nothing else until you surpass $1M in revenue.
The goal is to dominate in value delivery for one perfectly defined client and one super-specific outcome.
Consumers should feel as if your entire company was created to solve the single problem that is hurting them most.
Consumers should feel that no one else, big or small, could possibly solve their problem better.
Consumers should feel everything you present creates the exact outcome they’re starving for.
Consumers should feel like the moment they swipe their credit card, their dream becomes a reality right in front of their eyes.
Obsess over one product, for one client avatar with marketing on one platform. Optimize, automate and elevate that and only that until you pass seven-figure sales.
In the process, you will have created a moat so wide, no one else in the world could possibly compete with you.
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