If you want to create an amazing effect on your sales,
change the way you think about your products.

Watch now on YouTube. Click Here

What is a product? In the simplest terms. At its essence.

A product is a container for value.

A product is how you package and deliver exactly what consumers want. It’s how you make their dreams come true.

Step one in creating an effective product is understanding a very specific problem consumers have and the exact outcome they want.

It’s not about the superficial stuff. Forget about the bells and whistles for now.

Instead, obsess over solving the biggest problem imaginable for a super-specific client profile. Never stop iterating. Create more and more value.

When you can't even imagine a way to add more value, then it’s time for the packaging.

At this point, you have to communicate the value you provide so clearly consumers throw their money at you. And they will if you are the best option to get what they want the most.

Let’s switch our thinking.

It’s about value.

The product is only the container for the value.

So the perfect product is the one that displays the clearest, most comprehensive, most concise, most compelling presentation of how you provide exactly what consumers want, above and beyond what they could imagine.

The product is the gift box for the value you provide.

Make it beautiful. Yes.

But remember, no matter how good the packaging, to maximize profit, optimize what’s inside.